Your Content Isn't The Problem - Your Prompt is

Let's be honest... If content feels like a chore, it’s probably because you’re staring at a blank screen… or worse, getting robotic content from ChatGPT that doesn’t even sound like you. And here’s the kicker: You’re not bad at content. You’re just asking the wrong questions.

Why Most Agent Content Falls Flat

Most agents open AI or Canva and type: “Write a post about insurance.”

That’s like asking someone to cook a meal without knowing who they’re feeding, what ingredients they have, or what the desired outcome is.

Generic prompts lead to generic content.

And generic content doesn’t connect. It gets scrolled.

The Fix: Prompt With Purpose

Instead of telling AI to “make a post,” try this:

"Write a 100-word Instagram caption for a P&C insurance agent who helps first-time homebuyers. Focus on the fear of overpaying for the wrong coverage. Make it emotional, relatable, and end with a call to DM for a policy check."

See the difference?

You’ve now:

✅ Named your audience (first-time homebuyers)
✅ Named their fear (overpaying / wrong coverage)
✅ Directed the tone (emotional, relatable)
✅ Chosen the action (DM for a policy check)

This is what turns AI into your assistant, not your author.

Ready-to-Steal Prompts for P&C Agents:

• “Write a post for renters who don’t realize their landlord’s insurance doesn’t protect their stuff.”

• “Give me a story-style post about a client who thought they were covered, until they filed a claim.”

• “Write 3 post hooks about homeowners who think cheaper = better.”

Want access to my full prompt vault? 👉 Comment or DM SOCIETY and I’ll send you the 14-day trial.

P.S. If this was helpful, go check out: [Magnetic Content Isn’t Safe—It’s Specific]

In love and faith,
Michelle 🧡